This panel will discuss how interior designers can craft spaces that resonate with guests on a deep emotional level, fostering loyalty and delivering memorable experiences. Explore the art of creating emotional connections through design in hospitality. Key takeaways: • Designing for emotional connections requires a subtle understanding of hospitality; it is about constructing rooms, which will resonate deeply with guests and create loyalty as well as unforgettable memories • Engaging guests successfully implies that spatial plans do not take care of just physical needs but also prompt feelings that will remain in mind even after guest departure