Reputation over revenue focuses on building a positive brand image and reputation, which can be more valuable than short-term financial gains. This trend recognizes that a strong brand reputation can attract top talent, foster customer loyalty, and drive long-term success. This session will explore how organizations can use their workspace design and management practices to enhance their brand image and reputation, attracting top talent and fostering customer loyalty. Key takeaways- • Fostering a positive workplace culture enhances the organization's reputation