This panel discussion will delve into the design concept behind the Hospitality Leadership and F&B Forum themed Cultural Hospitality, crafted by Designsmith and fit out by OK Events. The event's design features rammed earth and stone, reflecting the geographical essence of the UAE and embodying the principles of vernacular design. This approach pays homage to heritage, integrating historical footprints into contemporary hospitality projects. The use of pampas grass enhances the design with a botanical touch, creating diverse textures and levels within the hardscape. Our panel of design experts and hospitality leaders will discuss how blending heritage with modern elements can create unique, memorable spaces that honor cultural roots while appealing to today's guests. Key Takeaways • Challenges and opportunities inherent in the current real estate and hospitality landscape of the UAE • Economic implications of ambitious tourism targets and their role in shaping sustainable real estate development strategies