This session unveils the dynamic collaboration between property owners and operators in the pursuit of IT dominance. Delving into the intricate challenges, it explores the strategic tug-of-war over technological decisions within the hospitality sector. Key Takeaways • Reconciling the divergent priorities of owners and operators, fostering collaboration for effective IT integration • Navigating the evolving landscape to achieve a harmonious balance between ownership perspectives and operational requirements in the realm of hospitality technology