Evolving Coffee Trends in the Middle East

Before 2015 most cafés served espresso based coffee (with or without milk) following the Italian espresso taste (perfect créma, tiger marks, blend medium-dark roast) combined with a nice kick. Most customers wanted their Espresso, Latte or Americano.

Italy has been and always will be the grand master of these drinks. Many copies exist but at the end of the day, the combined taste of dark chocolate with milk is a delicious drink... well tested and proven by the test of time.

The most recent noticeable trend was driven by a population with disposable income looking for Coffee characterized by rounded and balanced cup or by a distinctive taste such as fruity/ chocolate/ floral/ nutty; a pleasant acidity or a sense of heaviness on the tongue. Typically, these coffee are sourced from smaller farms following specific more costly processing methods. The name of Specialty Coffee stuck as it is mostly brewed manually with pour overs (HARIO V60 and the likes), Aeropress, Syphon...